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Thread: Best fast food marketing campaign you'll see today.....

      
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    Default Best fast food marketing campaign you'll see today.....

    I'll take a Whopper Meal, Large Fries with a Beer....





    Burger King plans beer-selling Whopper Bar in South Beach
    By Bruce Horovitz, USA TODAY



    Those words are no longer wishful thinking. Friday, Burger King (BKC) will unveil plans to sell beer and burgers at a Whopper Bar a new BK concept to compete with casual dining restaurants in Miami Beach's tourist-heavy South Beach. The South Beach Whopper Bar is scheduled to open in mid-February.

    Don't look for beer at conventional Burger Kings. That's not in the plans. But more Whopper Bars which offer an assortment of burgers, toppings and beer could be on tap in tourist hot spots such as New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America.

    A brewski at the new Whopper Bar served in special aluminum bottles to keep them extra cold fetches $4.25. Or, order beer as part of a Whopper combo and your bill will be $7.99 roughly $2 more than the same combo meal with a fountain drink.

    The unusual move comes as the restaurant industry is reeling. Restaurant operators reported lower same-store sales in November, compared with a year earlier, for the 18th-consecutive month, the National Restaurant Association reports. Nearly 65% of operators reported a same-store sales decline in November. December results were unavailable.

    Burger King's Whopper Bar isn't the first fast-food chain to test alcoholic beverages domestically. Last year in Seattle, Starbucks opened "15th Avenue Coffee and Tea, inspired by Starbucks." Beyond coffee and tea, it sells regional beers and wines.

    By trying to wedge into the fast-casual dining arena with Whopper Bar, Burger King is chasing the 30-and-under crowd, which is the industry's future growth, says Bradford Hudson, marketing professor at Boston University. But the move is very tricky, he says, because "Burger King means fast food."

    But Linda Lipsky, a restaurant consultant, says the move makes sense. "The Burger King customer is aging, so they're just trying to grow up with the customer."

    The restaurant will initially sell Anheuser-Busch and MillerCoors beers. "You can have America's favorite beers with America's favorite burger," Fallon says. More will eventually be added, he says.

    But Lipsky says the chain will be challenged to train staff to legally sell and serve alcohol. "You can be an easy mark if you're not used to selling alcohol," she says.

    Burger Kings in Germany and Whopper Bars in Singapore and Venezuela sell beer. But this will be the first BK brand in the USA to sell beer. (A Whopper Bar in Universal City does not sell beer.) "We're in the midst of understanding how much beer will be a part of the (sales pitch)," Fallon says.

    The restaurant also will offer delivery of all items except beer.

    http://www.usatoday.com/money/indust...ing-beer_N.htm
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    Skeeter's Avatar
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    Default Re: Best fast food marketing campaign you'll see today.....

    They need to add an all you can drink beer buffet !!!

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    Default Re: Best fast food marketing campaign you'll see today.....

    Damm....I shouldn'ta looked at this thread/////.......


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    Default Re: Best fast food marketing campaign you'll see today.....

    It's about time - they've been doing that overseas for decades.

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    Default Re: Best fast food marketing campaign you'll see today.....

    Quote Originally Posted by Sweetchuck View Post
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    It's about time - they've been doing that overseas for decades.
    Yeah, according to Pulp Fiction, "In Amsterdam you can get a beer at McDonalds! And I don't mean a ****in paper cup, I mean a glass of beer!"

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    Default Re: Best fast food marketing campaign you'll see today.....

    Quote Originally Posted by BlackNGoldRules View Post
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    Yeah, according to Pulp Fiction, "In Amsterdam you can get a beer at McDonalds! And I don't mean a ****in paper cup, I mean a glass of beer!"
    I spent much of this past summer/fall flying into and out of Amsterdam... Unfortunately never decided to go to McDonalds, but every other local restraunt sold beer... To go, even....
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    Default Re: Best fast food marketing campaign you'll see today.....

    I saw this German comedian once, spoke with a thick accent. Said they sold beer at McDonalds in Germany, and he was standing in line at a McDonalds here and ordered a beer. The guy behind him says "you ****ing idiot, they don't sell beer". The comedian goes on to say "I felt pretty stupid until I realized the guy behind me was here for the food".

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    Default Re: Best fast food marketing campaign you'll see today.....

    I wonder if you can get your brew "King-Sized" for $.60 too?

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