A Classy Booze Bag For The Ladies
by Mitch Martin on April 1, 2010

No longer do the ladies have to be embarrassed about carrying around a whole box of Franzia. Now for only $58 they can buy this stylish purse to do the transport for them. Simply pull the wine bladder from the box, drop it into the bag and you’ve got instant classy on your hands.

I think in version 2.0 they need to figure out a way to make this thing a functional purse. Some kind of a false bottom so that event security can look inside and see some lip gloss and other bull**** without realizing there is a booze bag underneath.